Publishing Contract for Summoner of Sleep!

Yes, I know it's been a little while. Okay, a few years. But I can explain! I was writing another book. A book unlike anything I've written so far, which is why I'm beyond thrilled to announce that I signed a publishing contract with Literary Wanderlust for my new horror book, SUMMONER OF SLEEP! Right now it's going through edits, but I'm dying to share it with you. Be sure to check back for updates. :)

Why I Left Academia to Write Fantasy Books

I'm honored and thrilled to be a Psychology Today guest blogger!

Click HERE to learn why I left academia to write fantasy books.

Don't forgot to check out the other articles on PT's College Confidential.

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Have you checked out my other articles about writing? You might enjoy these too:

• How to Write A Novel, Part 1: Let The Journey Begin 
• How to Write a Novel, Part 2: Brainstorming, Drafting, and Getting Organized 
• How to Write A Novel, Part 3: Editing Like A Pro  
• How to Be a More Productive Writer 

You Don’t Need to Say Yes to A Literary Agent If You Don’t Want To

When I finished my first book I followed the traditional publishing order of progression:

1. Write a damn good query letter

2. Send it to a ton of agents

3. Cross your fingers and pray for a miracle

Over the years I tweaked my query letter a million times to see what worked and what didn’t. I kept a massive spreadsheet of all the agents I queried, what version of my query letter I sent, what I sent them (e.g., chapter excerpt, synopsis, etc.), their general response time, and the status of my submission.

It was EXHAUSTING. And soul-crushing. Especially when I would receive a generic rejection letter like: “This project isn’t right for my list.” Or the worse possible response - no response at all.

In the end, I received lots of partial and full manuscript requests. Maybe a dozen exclusive full manuscript requests. Then, my big break came.

An agent loved my story and wanted to represent me! But...I had to make some changes to my story. We’re talking era, character names, major parts of the story taken out, etc. Whatever she asked for I did it willingly (even though I didn’t agree with the changes) because I thought that was my only option. I did three rounds of revisions with her over the course of a year.

The result?

A book I hated and didn’t even recognize anymore. She had changed everything and buried my voice, and ultimately, we parted ways. That experience led me to explore the world of self-publishing, and the more I researched it, the more it appealed to me. I started connecting with self-published authors and asking them about their experiences. One told me she turned down a major publishing deal with a Big 5 publisher because they were constantly harassing her and trying to get her to change things she didn’t want to. There seemed to be a general consensus among these authors though - ultimate freedom! And that’s exactly what I wanted.

So began my journey to publish Strange Luck. I couldn’t believe how much happier I felt while writing and how much time I had saved when I stopped querying and tracking my submissions. I wrote The Nightmare Birds next. Then something strange happened. An agent out of the blue read my first book, loved it, and wanted to represent me. It was magical. It was everything I had ever wanted, but, I was weary to give up everything I had worked so hard for. All of it made me question what I truly wanted as a writer. After a lot of thought, nail-biting, and some hair-pulling, I ultimately decided I wanted to do what I was currently doing - self-publish.

Friends and family looked at me like I was crazy (and you probably think so too), but when things came down to business and I got the final contract on my desk, it just didn’t feel right. So many things were going to change and I was terrified of losing my story all over again. I fired off an endless lineup of questions to the agent, hoping with all hope that my feelings would change, but they didn’t.

This experience prompted me to write this article to hopefully help those who might not know they have options. Whether you have an interested agent, or are debating between self-publishing and traditional publishing, below are some questions I asked the agent that helped me determine if it was a good fit or not. Please remember that each literary agent is different. They have different abilities, personalities, connections, wants, and experiences. It may or may not be a match for any or all of those reasons. It's okay to say no. The most important thing you can do is to trust your intuition. If it doesn’t feel right, it’s probably not. If they are everything you've ever wanted and you feel great about it, then by all means scream "yes" from the rooftop. Do what works best for you and your story.

Questions to Ask A Literary Agent Before You Sign:

1. How long have you been an agent? 

2. How long has the agency been in practice? 

3. How long is your average client relationship? 

4. Are you a member of AAR? 

5. How long would our contract be? 

6. What percentage of projects that you sign do you sell?

7. If you’re unable to find a publisher, what would be the next step? Would I need to re-edit and then resubmit, or would the publisher accept me on the condition that I work with their assigned editor and make the changes? 

8. Can I speak to one or two of your clients about their experiences? 

9. What is your procedure and time-frame for payment of author royalties and advances received from the publisher?

10. How often would you update me regarding publishing prospects and developments?

11. Have you represented books in this genre before?

12. If a publisher did accept my book(s), what kind of control would they have?

13. Do you think my books have a stronger market in the US or internationally?

14. Can you tell me about a few recent sales you made? Any with the publishers that you have in mind for my book?

15. Will you represent every book I write, including the ones I’ve already self-published?

16. What are the terms of your contract? Is there a specific length of time, etc.?

17. What co-agents do you work with for foreign rights, film rights and other sub-rights? Is there someone in-house who specializes in this? Can you tell me about some recent successes selling sub-rights of a project?

18. What support (e.g., marketing, promo, etc.) would the agency offer me?

19. What is your commission?  

20. If I did receive an advance from a publisher, would it be considered a "loan" against future sales?

21. Do the publishers you work with have a "do not compete" clause?

22. If we did sell the books to a publisher what would happen to the current books out there? Would they be replaced on Kindle with a new cover uploaded, etc., or be deleted entirely and posted as a new title? What about my current reviews out there? Would they all go away?

23. What would be the significant benefits of me signing with a publisher vs. remaining self-published? What could a publisher offer me that I’m currently not already doing?

I hope that this article helps you make the best decision possible for you and your book.

As for me, if another opportunity were to present itself I would start by asking the same questions and going from there. It may or may not be a match, but that's okay. In the meantime, I'm perfectly content with doing what I'm currently doing.

Have you checked out my other posts on writing and self-publishing? You might enjoy these, too:

• How I Self-Published My Novel 
• Is Self-Publishing For You? 
• How to Be a More Productive Writer

Planning Your Novel, Part 3: Editing Like A Pro

We all have certain phrases or favorite words that we use way too often. For my first book, Strange Luck, my editor informed me that I used the word "suddenly" WAY too much. I didn't believe her until I looked it up myself and found that I used it nearly 100 times. Learning from that experience, I significantly cut back on using the word "suddenly" in my next book, The Nightmare Birds, but instead was scolded for using the word "gulped" too much. As in...she gulped, he gulped, I gulped. Sure enough, I had used that word almost as much as I had used "suddenly" without even realizing it. Whatever your weak word is, it can be the difference between a reader continuing to read, or the “yes” pile and the “slush” pile for your manuscript.

Although I’ve come across LOTS of editing checklists over the years, I haven't really found one that tells you what to specifically look for in your manuscript. Usually, I’ll come across something that says, “Make sure your use of contractions are correct.” No duh! But isn't it kinda difficult to find these things in a manuscript if you don’t know what to look for?

Enter my "Editing Checklist". I recommend doing a global search of your manuscript (go into Word and hit the Find button, or simply Ctrl F) to help expedite your search for these common editing errors:

1) Capitalize mom, dad, grandpa, etc., when used in place of a proper name and use lowercase letters when used as a modifier.

2) Italicize the character’s inner dialogue or thoughts.

3) Remove the phrase “for some reason”. This is overused verbiage.

4) Remove the word “very”. This is an overused modifier and when removed it can significantly tighten your sentence.

5) Remove the word “suddenly”. This is an overused modifier.

6) Double check “it's” to see if you really mean “its”. If you fail to catch this error, you could look like an amateur.

7) Consider if ellipses are needed. They should only be used to show trailing off speech or a pause in speech. If they are needed, pay attention to how often you use them. They are much more rare than you might expect.

8) Consider removing the words "caused", "causing", "managed", and "managing". These words can easily weaken sentences and add extra words. You can usually leave them out and use the main verb.

9) Double-check your use of “to” to see if you really mean “too”.

10) The words “soon”, “some”, “someone”, and “something” are frequently overused. Do a global search for each of these words. This way you’ll be able to spot over usage in sentences and paragraphs.

11) Remove the word “so”. This is an overused modifier.

12) Never capitalize seasons. Search for words like “spring”.

13) Double-check the spelling of every character’s name and make sure that you have spelled them correctly and consistently. Also do this for names of towns/places, streets, and major terms.

14) Make sure there is a new paragraph every time a different character speaks.

15) Double-check your use of “form” to see if you really mean “from”.

16) Double-check your use of “fro” to see if you really mean “for”.

17) Try your best to eliminate or reduce words that end in “ly”. These words are often extra verbiage.

18) Minimize adverbs and weak words like “was/were” “had/have”, etc.

19) Double-check your use of “you’re” to see if you really mean “your” and vice versa.

20) Double-check your usage of words like “real” and “really”. Try to remove as much as possible.

Once you've gone through this editing checklist, I HIGHLY RECOMMEND printing out your manuscript. You’d be surprised how easy it is to spot overused words on paper versus a screen, and often times you’ll be able to pick up on your patterns.

Even after you've read the whole thing on paper, give it to as many people as you can for their input. Each person has a different perspective and skill set, enabling them to catch everything from common typos you might've missed to inconsistencies in your story.

After that, give it to a professional editor regardless if you intend to self-publish or submit your manuscript to literary agents. I'll repeat. GIVE IT TO A PROFESSIONAL EDITOR. No writer is perfect. I can't tell you how many Indie authors I've come across that insist that their work is perfect without having it professionally edited, and every single time it shows. If you're shooting to sign with an agent, they will NOT read your work if it's littered with typos and incorrect grammar.

Working with a professional will not only increase your chances of polishing your work, they'll bring to light your strengths and weaknesses which you can apply towards future projects.

If you're having trouble finding an editor, ask around for recommendations. Author friends and writing groups are a good place to start. You can also look in a book's acknowledgements as the author will often thank the editor. If my editor, Christie Stratos, is reading this thanks again for all of your hard work on The Nightmare Birds. :) You rock!

If all else fails, search the web. There are a zillion sites out there like Editorial Freelancers Association, which matches you with an editor. Remember, there's always a risk involved when you hire an editor, regardless if they're highly recommended or someone you hired online. Editors make mistakes and it's unreasonable to think they'll catch everything. But, as I mentioned previously, an editor's offerings are incredibly valuable and will help you in the long run.

Good luck on your editing journey.

Have you checked out my other posts on writing? You might enjoy these, too:

How to Write A Novel, Part 1: Let The Journey Begin

How to Write a Novel, Part 2: Brainstorming, Drafting, and Getting Organized

How to Be a More Productive Writer

The Importance of Rewriting

This Old Dog's New Tricks - Guest Post by Joe Compton

The first thing I think about when I hear the name Joe Compton is GoIndieNow - an online platform that highlights, fosters, and supports Indie Artists of all art forms. A few months ago, I had the privilege to participate in a GoIndieNow author panel discussion called Women in Publishing/Exhibiting Strong Leadership. Not only was it a blast, I met some really talented authors, including Joe (who's a fellow metal head by the way :)) Since then, GoIndieNow has added a bunch of really cool new features and hosted more awesome panels. Joe is an incredibly talented and dedicated individual whom has graciously agreed to write a post today about the importance of having an online video presence as an author.

Take it away, Joe...

This Old Dog's New Tricks

How do we market ourselves at a pace that keeps up with the world’s rapid growth and advancements? Are we holding on to tightly too tried and true methods that prevent our actual growth?

Let’s face it, virtually gone are the days wherein authors and artists use mailers and press releases. Even book festivals and writer’s conferences that were once the only quick fire way to have direct contact with industry folks and readers have dwindled in not only attendance but hierarchy. One of the more prominent reasons is the average median age of someone publishing their first novel is between 36-38.

I bring up the age thing because at 36 you are more likely to have a steady job and a family with responsibilities that are not just financial but time consuming. Which makes conferences and festivals logistical nightmares, as most of them fall on a weekend or take place over the course of several days and are very expensive (even if you find one local to you).

Age also slows you down or make your priorities shift. No matter how you might view that statement, it’s fact. You can’t do what you did at 24 or care about what you cared about at that age. That usually equates to missing the best part of the conference or at least the most productive part, the networking events.

Even if you curtail your intake or don’t drink at all, you most likely will be mainlining coffee for 6 hours to keep your eyes open for the next day’s conference lectures, panels, and group exercises. Even if you go to the networking events but leave early you just might miss out on that one or two agents or publishers because they went up to their room or sat in the lobby doing business on a call or on their laptop, and couldn’t get down to the fun till well after your bedtime.

Now if you are 21-30, you might be more apt or in a better place to do these conferences but then again if you are the only one at the bar or in your age range, then it becomes that measuring stick of is it really worth for you as well.

Sure all this doesn’t mean conferences are useless. There is still a lot of great knowledge to glean and opportunities to pitch yourself to established professionals that can help you. It’s all a matter of what it means for you to be there.

Book festivals are an even more harsh reality. As most will tell you, the goal is to sell but in reality the goal quickly becomes to get as many names for your mailing lists or hand out as many rack cards/bookmarks as you can. Half way through the day you start to realize that breaking even on sales would be almost a victory.

Now, again, there are some festivals that are better than others. Sometimes it’s just perspective as they are better for the person next to you or across from you for whatever reason. There are even some unconventional conventions (i.e swap meets, craft fairs, comic cons, etc.) where you fall into a groove and just sell your ass off. Truth of the matter is though, those happen only in 1 out of every 4 and they almost never repeat themselves the next year.

So with these 2 very prominent ideals being on the tail end of their lifespan and almost being shoved into the publishing hospice to be left for dead, what’s an author, especially an indie author to do?

Well social media is redefining itself and its effectiveness everyday for sure. Even that has uneasy and unsettling results though. One month Facebook parties are the best. The next they are stale, and that depends on who you ask. Some look at it like those happy hours that were such a huge part of the physical conference ideal. Some think it’s just seeing the same 6 facebook postings over and over, to the same audience as the last 1 or 5. One month Twitter is the best. Then Instagram kicks Twitter right between the .jpegs. Then there is the cool kids hangs like Pinterest, Hootsuite, or LinkedIn. Interesting to explore, no doubt, but for some hard to understand the appeal and for others it morphs into something else. Then there are the out of touch, who still look to MYSQL/Proboards’ Message boards, GoodReads, and even have the nostalgic love for MySpace.

I have no doubt that some will defend their personal favorite(s) to the death. We certainly lock on to what works and fight for their relevance. Yet the merits are debatable at best but still essential.

Right now though we all can agree that audiences are quick and need to be fed within an arm’s length of them passing you by and that they never or rarely look back. So if you miss them, there is no getting them back or going after them because if you go after them, the next wave comes by you as well. Before this becomes a generational divide argument (which it’s not in my mind) and for as much as we might want to blame or play “the millennials don’t have the attention span and have driven patience away” game, it isn’t just them. All of our lives are faster and we only have so much time in a day, let alone a week, a month, and a year. That means you have to hook and connect them almost before they get to you instead of by you.

Hmm, I wonder where this principle came from? Sounds super familiar doesn’t it?

Yes book festivals and writer’s conferences do hold a merit after all. If nothing else, for the relevance of the audience not being much different. If you sit at your table at a festival, looking disinterested, scared, or downright bored, nobody will stop; not even for a second. You have to get up, engage, and sometimes drag them, even if they are kicking and screaming, to your table. You have to hone your pitch and have answers to questions you never thought of until you went to a festival or pitched to an agent or publisher at a conference. At the very least you have to know your source material so well, like it was your child. So with those principles being what an audience is, and if they are no longer at these festivals or conferences, where then? Where did our audience go? You see it’s not generational, it’s just a different way audiences go looking now.

I give you YouTube, Vimeo, and DailyMotion. Yes, video platforms. You can throw Skype, Facebook live, Snapchat, Vine, Periscope, and Zoom in there for an even more measured two prong approach to this type of marketing.

Why? Why this method?

YOU STILL HAVE TO BE SEEN!

Let me repeat that..YOU STILL HAVE TO BE SEEN!

While they may not be leaving their living rooms or workplaces, they are Hunkered down on some computer, somewhere. So you being seen makes the connection and makes the metaphysical actually feel physical again. What I mean by that is we are actually conversing in real time and looking at each other. The trick is to turn your conversation to your source material and your expertise.

Honestly here’s the great thing about doing this and doing this right now...you don’t even need to have the best camera, know the best editing methods, be tricky, and/or be so technical that your resolution and pixelation have become resolute and in HD. Just make sure people can hear you and see you. Even seeing you, is not always necessary, as some people use these videos as background and listen more than they watch.

I mean the curve of forgiveness as far as quality goes, right now, is medium to high. Especially right now because not many are doing it perfectly. So it’s just as cool to be out there with it. Eventually you will just get better, you will find what works for you and your audience, and even more so start to get into the technical aspects. Which of course might just benefit you, as those tedious things become important and help you separate yourself from everyone else.

I know, one more thing to stress about but I am telling right now if you aren’t out there with a youtube channel or at very least participating in others endeavors to be out there, you will be left behind and wondering why you are one of the first 2 at the happy hour at the hotel bar at the 22nd Annual Bland Conference. Could it be that maybe, just maybe, you are the only 2 at the bar because everyone else is doing a youtube video or facebook live about their experiences at the same convention you are at right now? Just look at your facebook feed or twitter feed and you will see the answer is yes. It is already happening. I counted 3 facebook friends this week alone who have done just that.

See people are even using this new marketing wrinkle at the old marketing methods. If that isn’t telling you its relevance, nothing ever will, and you can go back to your MySpace profile now. Tell AOL4life on the book tours message board I said hello.

Look there is no wrong way. That’s not what I mean to say when I talk about old methods. Those still work to a degree and for some people it works how they wish it to work. If you are doing all the things people have done since the beginning of time or since the boom of self publishing, and are happy with that, sobeit; more power to you.

However if you are hungry and looking for that game changer and getting to the next level, then follow me into this world.

I spent nearly an entire weekend online, on camera in 2016 at the Brain to Books Cyber Convention. I was up and streaming live for 47 hours. I also created 7 hours of content that ran when I wasn’t online live. That’s how much content I have in my folder on my youtube channel from just that weekend. You can go check it out at my YouTube channel.

It’s under the 2016 Brain to Books Cyber Convention Video Playlist there.

Am I crazy? Yeah probably but that’s what I decided to do. Why you might ask? Well the simple reason is I am crazy, but really it’s because I know making those connections were invaluable. I paid $0 to be a part of that convention. Ok, not true I bought a new camera for $29.95, and posters for another $30, plus all the coffee I drank while I was there. Still I did not need a hotel, still got my drink on, and still had a ton of networking done throughout the weekend in pajamas. I even made 4 sales from it. Pretty awesome considering I wasn’t even talking about my book at this event nor had a goal of making sales for the most part. I was mediating conversations and keeping conversations about other people’s works going.

My point is, there are not that many opportunities like that out there but there is going to start to be. The ones that are out there already are growing and growing faster than they probably even thought they would. Booktubers is a thing. NaNoWriMo has a youtube channel. For those 2 specifically it’s being used as the fun way to connect commonalities we all thought no one else shared.

There are other such formats like Panel discussions. Panel discussions are sharing the most interesting ideals and life lessons within a peer group. It’s invaluable information that is being shared and put out there. If you watch a panel discussion and don’t learn something, wow I feel sorry for you.

Look I know all about the introvert or anonymity thing. Most would feel these are good reasons and yes I will acknowledge that if you have genuine fear or get hurt by the judgemental aspects of being online and criticized, or are a high profile or very private person not wanting to mix your lives with this endeavor, you have some claim to not being or wanting to be a part of this new found glory. However the bottom line is you are the only one hurt by your resistance, no one else. SO you can’t complain about being left behind. I am sorry, you can’t.

I am really sorry, and understand I am not making light of these reasons I have heard for someone not to come on one of my shows or be a part of a Cyber Con or have a youtube channel. I understand, They are real fears and concerns. I can’t imagine what you must go through. It could explain why you are an author and not an actor. I get it but then be who you are and embrace that. Don’t look to the future and think you will reinvent the wheel or that what you are doing now will come back to style so why change. Technology is moving too fast and what I am sharing here may be out of date by the time you get done reading this.

You can’t avoid being swallowed or engulfed by the darkness without stepping one of two ways; forward or to the side. To the side gets you that light and warmth you know but it never rewards you for taking a forward step. It comforts you and leaves you be. There is nothing wrong with that but I guarantee that you all have friends taking those steps forward and they are going to get further away and then you are all alone. If you are good with that, cool. If not why not take that person’s hand who you know is not afraid to step forward and step with them, It is always better to have a friend because they won’t let you fall or be hurt. The buddy system works, remember as a young kid how much better you felt with that ideal? Well right now your buddies are lining up, they are ready to step forward, are you?

Go get yourself a youtube channel, a camera/webcam, and smile. Then take my hand, I promise I won’t let you down.
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Great post on how to be seen, Joe. You provided some excellent ways to get out there. You also shed some light on the reality of what events are like for authors, something I don't think many people are aware of. It's been awhile since I've made a new video for my YouTube channel, so this is certainly the kick in the pants I need to start making videos again. :)
~~~  
 

Bio:
Joe Compton is the author of the crime thriller Amongst The Killing, published in March of 2015 under his publishing company Never Mind The Fine Print Publishing LLC. Joe also runs a subsidiary company called GoIndieNow which is an online platform that highlights, fosters, and supports Indie Artists of all art forms. He does this mainly through his youtube channel where he produces, writes, and hosts a few different shows that post on a regular basis there, Joe has made a half dozen short films, 3 of which he wrote and directed. He also served his country in the United States Marine Corps. Joe is working on a sequel to Amongst The Killing entitled, "We The Moral Majority".

Book Links:

Amazon USA (available in Kindle ebook, paperback, and audiobook)

Amazon UK (available in all 3 formats there as well)
Barnes & Noble (Available in NOOK and Paperback):
Smashwords:(available in electronic formats only)

Social Media Links:
Website
Facebook
Twitter
Email
Youtube 
Audio podcast version of show 
Instagram
Pinterest
Vimeo

How to Write Historical Fiction Without Really Trying - Guest Post by Christie Stratos

I'm very pleased to have met Christie Stratos. We actually met serendipitously after I posted one of my very first #TBTWriter stories (Confessions of a Sugarholic). She reached out to me and was eager to participate. Since then, she's shared a bunch of her writing throwbacks, complete with funny pics. You can check them out here.  I'm told that she'll also be posting one this Thursday. Yay! 

I eventually picked up Christie's book, Anatomy of a Darkened Heart, and couldn't put it down. I honestly didn’t know what to expect when I started to read it because I had never been a big fan of Victorian-era or historical books in general. I always suspected that they were boring and dry, but after having read Anatomy of a Darkened Heart, I can tell you that myth is bunk! I was absolutely and totally addicted to this book from the very first sentence. Whenever I wasn’t reading it, I was thinking about it and dying to know what was going to happen. As the story unfolded, it became darker and even more haunting (my favorite!). Now that I know that Victorian/historical books can be enjoyable, I seem to be reading them all the time now.

After that, we partnered on a few projects, including the GoIndieNow: Women in Publishing/Exhibiting Strong Leadership panel, and the editing of my latest book, The Nightmare Birds via her editing business, Proof Positive. So, as you can see...I'm very pleased to have met Christie and I'm excited to share her guest post about writing historical fiction with you today. Enjoy :)

 
How to Write Historical Fiction Without Really Trying

I never thought I would write historical fiction. In fact I specifically thought while reading a Sharon Kay Penman book, “I could never write historical fiction. It’s way too hard.”

Then I sat down to write Anatomy of a Darkened Heart, my debut novel that takes place during the Victorian Era: 1840-1861.

“I’ll just write the book for now and do the research later,” I thought. That was my plan so that I didn’t get bogged down in basic research and slow my creativity. Note the phrase “basic research”. I really wasn’t planning to include enough Victorian-specific objects or traditions to need to do much research at all.

Wrong again!

I found that I couldn’t more forward through some parts of the manuscript without checking to see if something was possible, whether it existed, or if it was believable for that time period. And when I did pigheadedly plow ahead prior to doing research, I heavily regretted it later because I had to do massive rewrites to make that section fit into the Victorian period (for example, using candles for nighttime lighting in a home instead of the time period appropriate oil lamps), and sometimes the consequences of that lack of research spread their tentacles farther through the book than I’d anticipated. I then had to clean up and sometimes drastically alter multiple parts of the book.

Then something strange happened. I got excited about inserting exact descriptions of real things that existed in that time period as well as only using accurate terms and words that were used then. It became one of the most exciting parts of writing the book. I changed words like “rug” to “floor cloth”, found out how Victorians cleaned a wood floor, researched exactly what kind of materials were used to make wallpaper and far more. While these things sound trivial, they’re part of what makes the book authentic, realistic, and visually accurate. And now the same excitement has spread into writing the rest of the four books and three short stories in the Dark Victoriana Collection.

And so without meaning to love writing historical fiction – or rather without meaning to write anything more than fiction that was generally accurate for the time period – I ended up with a 10-year publishing plan that revolves around historical fiction in different time periods. Because getting those details right so that you feel you’re really in the time period is more than just satisfying – it’s fulfilling.

~~~

Awesome post, Christie. Writing historical fiction is something I'm definitely interested in, so this certainly gives me hope. I can't wait to read your upcoming book - Locke and Keye!

~~~

      

Bio: 

Christie Stratos is an award-winning writer and editor who holds a degree in English Literature. She is the author of Anatomy of a Darkened Heart, the first book of five in the Dark Victoriana Collection. Christie has had short stories and poetry published in Ginosko Literary Journal, Andromedae Review, 99Fiction, and various anthologies. An avid reader of all genres and world literature, Christie reads everything from bestsellers to classics to indies. 

Book links:

Amazon

Smashwords

Barnes and Noble

Createspace

Or buy the paperback directly from the author for the same price as Amazon, but signed and with a personalized note! http://christiestratos.com

Social Media Links:

Author website

Editing website

Amazon author page

Twitter

Facebook

Instagram

YouTube

Goodreads

Pinterest

Google+

Self-Promotion – An Author’s Guide

We all have dreams of a publisher who does everything for us, but the reality is that authors are responsible for almost all publicity and outreach to the general market. This means that you have to put in the work and fork over the $$$ if you want to do a book signing, or place an advertisement. Only under rare circumstances…like your name is Stephen King…do they do everything for you. Whether you’ve signed with a publisher, or you are an indie author, it’s time to make your marketing plan. Let's get going!

Focus on Your Story/World: Until you’ve gained some traction, and fans, try focusing on extra content for your readers and going from there. If you’re a social butterfly and really want to get out there and share yourself with the world right away, it’s best to take a 50/50 approach – 50% of the time on your book (world, characters, etc.) and 50% of the time on you (interviews, events, etc.). 

I'm Ready for my Close-Up: Start locally. Look into book signings and author talks at local coffee shops, bookstores, schools, and libraries. Once you figure out what you’re doing and how to do it well, move to panels, online interviews/videos, major author events, etc. If you’re kinda shy, like me, the important thing to remember is to stay within your comfort zone. Do things that you really want to do, not the things that you think you should do. 

Set A (Realistic) Budget: Book advertising and appearances can get pricey fast, and it’s really easy to overlook this when you’re excited and full of GREAT ideas. Pick an amount you won’t go over and stick to it, then decide where to focus your marketing. All online? All events? Merchandise? All of the above? 

Don’t want to break the bank? You can still promote your work for free…it’ll just take some effort. There are tons of book sites out there where you can advertise your work for free (or for cheap). Start Googling similar authors/books and see what you find. Book reviewers will also read your book for FREE and post a review with links to purchase it. Almost all reviewers accept ebooks or PDF formats, so you don’t have to pay to ship your book. You get free advertising and they get a free book. :)

Where to start?

Get Social: At the very least you should have a personal website and/or a Facebook page. You can create an author website using a number of free templates like Weebly (this is what I use) or even Wordpress if you want to include a blog component. If you're not tech savvy, hire someone who can get the job done. It doesn't have to be fancy schmancy. Update your content frequently and be sure that links to purchase your books are easily accessible. Your domain name should be something simple like your name (if it's easy to spell or it's abbreviated) or the name of your book (again, if it's easy to spell). If you have a popular name, or just want to stand out more, try adding the words author, writer, or your particular genre to your name. For example, www.jsmithauthor.com or www.jsmithfantasyauthor.com.

If you’re able, try to use at least one or two more methods of social media for regular promotions. Different media means different audiences. Twitter, Tumblr, Instagram, Pinterest, they’ll all work. If you want to take it one step further, get Google Analytics, or utilize the tracking metrics provided by your website carrier, and monitor where traffic is coming from and tweak your promos accordingly. I try to look at my metrics at least once a month and noticed early on that my audience varies widely from each of my social media accounts. I get the most traffic to my personal website from Facebook and subsequently more clicks to Amazon. I also get the most FB clicks when I post pictures. I limit my posts to once or twice a week. I don't get a lot of Twitter traffic to my site in general, or click-troughs to Amazon, but  I do get a lot of retweets and likes if I'm doing a giveaway or promo. My Twitter audience has also been more likely to sign up for my newsletter. Again, it varies depending on what you're putting out there, your intended audience, and your social media platform.  

Time-zones and days of the week are also something to be mindful about. I've read tons of articles about the best days/times to post for particular social media accounts, but never felt they were accurate. It's all about trial and error. Even then though, there is no set pattern. My advice...post what you want when you want. 

Look into writing guest posts on book blogs. You can write about writing, genres, reading, etc. Almost all book blogs are always looking to do author interviews as well. This is a win-win because you get free promotion and they get fresh content.  

Did you say free?

Free Stuff: Giving away anything, especially free autographed copies of your book, is a great way to gain free exposure from people who might not otherwise pick up your book. You can kill two birds with one stone if you implement a required call to action, like entrants have to sign up for your newsletter in exchange for entering your contest.

Amazon giveaways are my go-to for giveaways. It’s super easy to set it up and they ship everything for you. In addition, you can make it required for entrants to follow you on social media, etc. Score! You can also try hosting giveaways on Goodreads or on book reviewer websites. You'll have to package and ship your books/merch though.

Give your books to other authors in your situation. Why? Because authors know what it’s like to, well, be an author. They know it’s hard to get reviews, so they will be much more inclined to sit down and write a well-written review for you. They know how hard it is to promote books, so they will most likely promote your work. I’ve yet to encounter a fellow author, in my genre or other genre, that wasn’t helpful in this way. It can take awhile though. Most authors work a day job, in addition to having a buzzing personal life, so don't take offense if they can't get to it for quite awhile. If another author is kind enough to review your book or provide you with a blurb, always be sure to return the favor. Don't be afraid to make the first move either. Buy their book, read it, post your review, and tell them what you thought. I absolutely LOVE IT when other authors reach out to me in this way! I always add their book to my reading list and tell them I'll review their book within a certain timeframe. If you're not getting a response, you might be targeting authors who are too big and/or only allowed to review books that their publisher tells them to. In the beginning, I foolishly contacted some big names for a review and had to learn the hard way that not everyone will review my book.

Create Some Hype: Teaser trailers are super popular for a reason. If you can’t afford it, or just want to do it yourself, you can download a movie making program, although almost all computers and iPads already have a program on them. iMovie is probably the easiest. Everything is already programmed (music, transitions, etc.), so all you need to do is add your content. Get stock images/videos from a high-quality stock image websites like Shutterstock. You can also find tons of free stock images/vids, like on Photype, it just might take a little bit more time to find them. Before you publish anything, be sure to run it past your publisher first. If you’re an indie author, run it by other authors or friends to make sure everything looks as intended.

Other Stuff:

Bookmarks: Include your book cover, short summary, the ISBN numbers, and your name. Give them to booksellers, librarians, and pretty much anyone who you think would enjoy it. 

Introduce Yourself: Get out in your community and introduce yourself to booksellers and librarians.

Send Out ARCs or Advanced Copies: You can easily set up a template for readers to request a copy.

Thank Those Who've Helped You: Thank the people who read your book and took the time to leave a review. Thank your fellow authors who’ve supported you. Thank the people who took the time to promote your work on their blog, Twitter, or You Tube channel. Thank everyone who has helped you get where you are today. Having said that, I have to give a BIG thanks to the following authors who’ve helped me tremendously with writing advice, promotion, and awesome support: Christie Stratos, J.D. Estrada, Penny Warner, and J.E. Plemons. All of these authors are amazing writers and I highly recommend that you check out their work! Also, thank you to all the people who’ve walked this journey with me, especially to all those kick-ass book bloggers out there. And, a giant thanks to all those who’ve read and posted a review of Strange Luck. Your words mean the world to me. 

♥ ♥ ♥

Have you checked out my other posts on writing? You might enjoy these too:

How to Write A Novel, Part 1: Let The Journey Begin

How to Write a Novel, Part 2: Brainstorming, Drafting, and Getting Organized

How to Be a More Productive Writer

Comments? Questions? Marketing tips? Share below.